Reports and discussions on important issues:

State plans and objectives for the providing medical aid and medicines for the Ukraine population
Loyalty races: the leaders' change in the trust rating of pharmaceutical companies - about the influence of communication on the company's reputation and physicians complaince.
Discussions on acute issues of business survival in the new realities
Experience of leading companies on how to modify approaches in promotion
Panel discussions with the authorities on planning and business risks in the war state . Personnel, purchasing, reimbursement, E-prescription and E-health.
"How war has changed everything: business conditions, physicians' and pharmacists' expectations, patients' needs". Presentation of surveys of pharmaceutical business clients
Economic forecasts from leading experts. Current art of economic survival
Legal aspects: advertising in the medical information systems (MIS), personnel risks when hiring military personnel
The regulatory field after the victory. What changes are we preparing for now?
"Anti-fragility" in processes. Pharma's drugs circulation and logistical plans

Would you like to join?

09:30 — 10:00
Wellcome-coffee

BLOCK 1:
To be or not to be: regulatory rules

Moderator: Iryna Bondarchuk
10:00 — 10:40
Made in Ukraine = Made in Europe ?
Oleksandr Komarida First Deputy Minister of Health of Ukraine
10:40 — 11:10
Financing of the health care system and reimbursement: the reality of 2022 and plans for 2023
Nataliia Gusak Head of the National Health Service of Ukraine
11:10 — 11:40
Circular firing squad or state purchasing in military reality
Edem Adamanov Acting General Director of the State Enterprise "Medical Procurement of Ukraine"
11:40 — 12:30
Panel discussion: The future is yet to come or what should be expected in the regulatory environment at the end of the war?
Dmytro Aleshko Managing partner of the Legal Alliance company, Attorney-at-law Dmytro Taranchuk Director of legal support of the Farmak company Sregiy Sur Director Arterium Ltd
12:30 — 12:50
Сoffee break

BLOCK 2:
"Running between the rain drops" -
the current art of economic survival"

Moderator: Iryna Bondarchuk | Serhii Ishchenko
12:50 — 13:20
Macroeconomics at a close
Leonid Gulyanitsky Corresponding member of the National Academy of Sciences of Ukraine, Doctor of Technical Sciences, Institute of Cybernetics named after V.M. Hlushkova National Academy of Sciences
13:20 — 13:50
Will the money be there? The state economy
Denis Kudin First Deputy Minister of Economy
13:50 — 14:35
The future of Ukrainian pharmaceutical history. What will be in it?
Serhii Ishchenko CPO Proxima Research International, Ukraine
14:35 — 15:35
Lunch

BLOCK 3:
The drug circulation chain. "Anti-fragility" in the processes

Moderator: Iryna Bondarchuk | Artur Rotar
15:35 — 16:05
To be or not to be - logistical plans in pharma
Serhii Karas Director of BADM LLC
16:05 — 16:55
What has changed in the pharmacist's life, what are the expectations of the retail pharmacists?
Tetiana Zholudenko СЕО MDM
16:55 — 17:35
Panel discussion: Not price only: medicines circulation in brief
Yevgenia Piddubna Director of corporate communications at Farmak Maryna Buchma GA Director, Teva Ukraine Ihor Chervonenko Director of Pharmastor Taras Kolyada Executive Director of the Podorozhnyk chain of pharmacies
17:35 — 17:55
"Covid vs. War: which changed the consumer attitudes of Ukrainians more and how exactly?"
Evgenia Blyznyuk Sociologist and analyst, CEO & Founder of the Gradus Research research company and the Corestone Group agency
17:55 — 18:00
Buffet / Cocktail
09:30 — 10:00
Wellcome-coffee

BLOCK 1:
War, World & E-Health

Moderator: Iryna Bondarchuk | Ivan Zadvornykh
10:00 — 11:00
Panel discussion:
"Do you have a recipe?"
The speaker is being clarified A representative from the Ministry of Health The speaker is being clarified A representative from National Health Service of Ukraine The speaker is being clarified A representative from the State Health Service The speaker is being clarified Representative from eHealth

BLOCK 2:
PROMOTION

Moderator: Vika Spivak | Valentyna Odobetska
11:00 — 11:30
Trends in drug promotion
channels
Olena Zubko CCO Proxima Research International
11:30 — 11:50
Adapt or disappear: how does you modify your promotion to achieve your business goals?
Svitlana Maksimova Director of the department of marketing and sales of the prescription direction of PrJSC Darnytsa company
11:50 — 12:10
Adapt or disappear: how does you modify your promotion to achieve your business goals?
Julia Presnyakova Marketing manager, EVER Pharma company
12:10 — 12:30
Coffee break
12:30 — 13:00
Effective share of voice & tone of voice
Volodymyr Fryziuk Chief Operating Officer Dentsu Ukraine Mariya Velichko Strategy Director Carat Ukraine
13:00 — 14:00
Panel discussion:
"How does the promo mix change
(and, accordingly, investment in promotion) in 2023"
Aelita Rieva The leading expert in the pharmaceutical industry Valentyn Kharchenko Marketing Director Abbott Ukraine Volodymyr Fryziuk Chief Operating Officer Dentsu Ukraine Mariya Velichko Strategy Director Carat Ukraine Julia Presnyakova Marketing manager, EVER Pharma company Svitlana Maksimova Director of the department of marketing and sales of the prescription direction of PrJSC Darnytsa company
14:00 — 14:45
Lunch

BLOCK 3:
Risk and reputation management

Moderator: Olena Trush | Tetiana Zholudenko
14:45 — 15:30
Strategic approaches to risk management: measurement indicators and implementation tools
Yevhen Pentsak (PhD Lausanne University), lecturer in economics and finance, head of the MBAF (Master in Business Analytics and Finance) program at kmbs
15:00 — 16:00
Updating the risk landscape for doing business in 2023: what life needs to pay attention to
Serhii Apalkov CEO at Business Format Consulting, economist, lecturer in economics at Sorbonne University
16:00 — 16:15
Coffee break
16:00 — 16:40
Panel discussion:
Reputation management: more relevant than ever
Yaryna Kliuchkovska Director of Corporate Communications Serhii Bidenko Reputational and anti-crisis advisor, author of the book "Reputational antistress. Instructor for business owners and top managers" Mykhailo Navruzov Head of the compliance department, STADA Ukraine
16:40 — 17:30
Leadership in "dark times"
Oleksandr Sudarkin MBA Programme Director Business trainer. Business consultant. Coach.
17:30 — 18:30
Buffet / Cocktail

Online

340 €

-10%
participant
-15%
participant
-20%
participants

Organizers

Partners

Speakers

Tetiana Zholudenko СЕО MDM
Oleksandr Komarida First Deputy Minister
of Health of Ukraine
Serhii Ishchenko CPO Proxima Research
International
Olena Zubko CCO Proxima Research
International
Aelita Rieva The leading expert in
the pharmaceutical industry
Oleksandr Sudarkin MBA Programme Director
Business trainer.
Business consultant.
Coach.
Valentyn Kharchenko Marketing Director
Abbott Ukraine
Volodymyr Fryziuk Chief Operating Officer
Dentsu Ukraine
Serhii Apalkov CEO at Business Format
Consulting, economist,
lecturer in economics at
Sorbonne University
Serhii Bidenko, Reputational and anti-crisis
advisor, author of the book
"Reputational antistress.
Instructor for business
owners and top managers".
Yaryna Kliuchkovska Director of
Corporate Communications
Valentyna Odobetska Голова представництва
«Сентісс Фарма
Прайвет Лімітед»
Svitlana Maksimova Director of the
department of marketing
and sales of the
prescription direction
of PrJSC Darnytsa company
Julia Presnyakova Marketing manager,
EVER Pharma company
Mykhailo Navruzov Head of the
compliance department,
STADA Ukraine
Iryna Bondarchuk Product Manager
Apteka.UA
Spivak Viktoriya Sales and Marketing
Director
Edem Adamanov Acting General
Director of the State
Enterprise
"Medical Procurement
of Ukraine"
Євген Кунда CEO Proxima research
Leonid Gulyanitsky Corresponding member of
the National Academy of
Sciences of Ukraine,
Doctor of Technical
Sciences, Institute
of Cybernetics named
after V.M. Hlushkova
National Academy
of Sciences
Mariya Velichko Strategy Director
Carat Ukraine
Nataliia Gusak Head of the National
Health Service of Ukraine
Олександр Ємець в.о. Генерального директора
ДП "Електронне здоров'я"
Роман Ісаєнко Голова Державної служби
з лікарських засобів та
контролю за наркотиками
Тарас Коляда Виконавчий директор
мережі аптек "Подорожник"
Denis Kudin First Deputy
Minister of Economy
Yevhen Pentsak (PhD Lausanne University),
lecturer in economics and
finance, head of the MBAF
(Master in Business
Analytics and Finance)
program at kmbs
Євгенія Піддубна Директор з
корпоративних
комунікацій АТ «Фармак»
Dmytro Aleshko Managing partner
of the Legal Alliance
company,
Attorney-at-law
Ігор Червоненко Директор ТОВ
«Фармастор»
Sregiy Sur Director
Arterium Ltd
Dmytro Taranchuk Director of
legal support of
the Farmak company
Maryna Buchma GA Director,
Evgenia Blyznyuk Sociologist and analyst,
CEO & Founder of the
Gradus Research
research company and
the Corestone Group agency
Tetiana Zholudenko СЕО MDM
Oleksandr Komarida First Deputy Minister
of Health of Ukraine
Serhii Ishchenko CPO Proxima Research
International
Olena Zubko CCO Proxima Research
International
Aelita Rieva The leading expert in
the pharmaceutical industry
Oleksandr Sudarkin MBA Programme Director
Business trainer.
Business consultant.
Coach.
Valentyn Kharchenko Marketing Director
Abbott Ukraine
Volodymyr Fryziuk Chief Operating Officer
Dentsu Ukraine
Serhii Apalkov CEO at Business Format
Consulting, economist,
lecturer in economics at
Sorbonne University
Serhii Bidenko, Reputational and anti-crisis
advisor, author of the book
"Reputational antistress.
Instructor for business
owners and top managers".
Yaryna Kliuchkovska Director of
Corporate Communications
Valentyna Odobetska Голова представництва
«Сентісс Фарма
Прайвет Лімітед»
Svitlana Maksimova Director of the
department of marketing
and sales of the
prescription direction
of PrJSC Darnytsa company
Julia Presnyakova Marketing manager,
EVER Pharma company
Михайло Наврузов Керівник департаменту
комплайнс,
група компаній
STADA Україна
Ірина Бондарчук Керівник проєкту
"Аптека.ua"
Spivak Viktoriya Sales and Marketing
Director
Edem Adamanov Acting General
Director of the State
Enterprise
"Medical Procurement
of Ukraine"
Євген Кунда CEO Proxima research
Leonid Gulyanitsky Corresponding member of
the National Academy of
Sciences of Ukraine,
Doctor of Technical
Sciences, Institute
of Cybernetics named
after V.M. Hlushkova
National Academy
of Sciences
Mariya Velichko Strategy Director
Carat Ukraine
Nataliia Gusak Head of the National
Health Service of Ukraine
Олександр Ємець в.о. Генерального директора
ДП "Електронне здоров'я"
Роман Ісаєнко Голова Державної служби
з лікарських засобів та
контролю за наркотиками
Тарас Коляда Виконавчий директор
мережі аптек "Подорожник"
Denis Kudin First Deputy
Minister of Economy
Yevhen Pentsak (PhD Lausanne University),
lecturer in economics and
finance, head of the MBAF
(Master in Business
Analytics and Finance)
program at kmbs
Євгенія Піддубна Директор з
корпоративних
комунікацій АТ «Фармак»
Dmytro Aleshko Managing partner
of the Legal Alliance
company,
Attorney-at-law
Ігор Червоненко Директор ТОВ
«Фармастор»
Sregiy Sur Director
Arterium Ltd
Dmytro Taranchuk Director of
legal support of
the Farmak company
Maryna Buchma GA Director,
Evgenia Blyznyuk Sociologist and analyst,
CEO & Founder of the
Gradus Research
research company and
the Corestone Group agency

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