Agenda
Global Transformation
9:00 - 14:00 (GMT/UTC+3)
09:00 - 09:10 Introduction
Evgeniy Kunda, Chairman at SFE-2021, CCO at Proxima Research International
09:10 - 09:40 “Pharma unplanned” – how to embrace uncertainty to achieve greater success
Paul Simms, "Pharma Provocateur" & Chief Executive at Impatient Health
09:40 - 10:10 Understanding of challenges as a key to success
Eszter Kisbenedek, International Sales Force Effectiveness manager at Egis Pharmaceuticals
10:10 - 10:40 Reimagining customer engagement in new normal
Sanjeev Kulkarni, Director Sales Strategy Emerging Markets at Abbott EPD
10:40 - 11:10 New World vs Back to Normal
Panel Discussion
Evgeniy Gaydukov, General manager at AstraZeneca Ukraine & CIS
Lyudmila Voronova, Franchise Regional Head Primary Care, Asia-Caucasus Cluster, Takeda
Gulnara Nezeeva, Head of Commercial Execution and Digital, Novartis Russia
11:10 - 11:30 Coffee break
11:30 - 11:50 Ways of sales force efficiency improvement. Challenges of the new time
Maksim Danilchenko, National Sales Manager at Johnson&Johnson CH Ukraine
11:50 - 12:10 Transforming the interaction with headquarters
Artem Bestalantov, Head of Business Development, Gedeon Richter Russia
12:10 - 12:30 When universes collide: pharmaceutical CRM meets the marketing automation system
Yuriy Voytenko, Head of Sales Department, Viseven
12:30 - 13:00 Global approach vs Local challenges
Panel Discussion
Murat Baidildayev, Head of Egis Representative Office in Republic of Kazakhstan
Boris Labenskiy, General manager at Stada Ukraine
Offline Studio Uzbekistan
13:00 - 14:00 Lunch
Smart Omnichannel
14:00 - 15:30 (GMT/UTC+3)
14:00 - 14:30 “MRs and the new Omni-Channel world” – Turbocharging MRs with Data, Digital & Design
Phani Mitra B, Head of Digital & Process Excellence India & Emerging Markets, Dr. Reddy's
14:30 - 15:00 Outsourced full-cycled promotion
Elena Bushberg, Member of the Management Board at JSC Olainfarm
15:00 - 15:30 Big-data based segmentation
Adelina Poltavskaya, Head of Axioma DB, Proxima Research International
Sergey Baranov, Country Head at Proxima Research International Ukraine&Belarus
15:30 - 15:45 Coffee break
Measurable New Pharma
15:45 - 18:00 (GMT/UTC+3)
15:45 - 16:15 Measurable changing market
Sergey Ishchenko, Head of Market audits, Proxima Research International
Olena Zubko, Head of «PROMOTEST» & «RXTEST» projects, Proxima Research International
16:15 - 16:45 How to retain employees in the CIS countries. Three practical life hacks
Natalia Snimshchikova, HR Director, Acino in Ukraine, Moldova and CIS
16:45 - 17:00 KPI set up & monitoring
Vadim Yancharuk, Head of «CRM&BI» projects, Proxima Research International
17:00 - 17:30 Rich data in the service of Pharma
Tayra Redondo, Business Support Manager at Abbott Laboratories Mexico
17:30 - 18:00 Technology vs People
Panel Discussion
Аlexey Shchurov, Associate Director Sales Force Effectiveness, Teva Russia
Dmitriy Zenkov, Head of Commercial Excellence, Sandoz Russia
Julia Sidorova, Country Manager Ukraine at Zentiva
The international conference-workshop Sales Force Effectiveness has been the leading specialized event for the pharmaceutical business for many years. During the conference, professionals of the pharmaceutical market of the CIS countries and around the world discuss modern realities and best practices of managing sales teams, sales force effectiveness assessment, unique cases of successful brand promotion, considering global trends and regional specifics of markets, as well as many other insights that others hesitate to speak about openly!
For the 12th year already, the Sales Force Effectiveness conference has been the main reference point for the sales force professionals of pharmaceutical companies! Only fresh, verified expert-level information with practical cases from pharmaceutical market leaders and leading industry analysts from around the world.
A new format is waiting for you, combining offline and online platforms, more than 700 speakers and participants from different parts of the world, interactive sessions with questions and answers in real time, voting and discussion of the most important issues in the conference chat! You will be pleasantly surprised by our new international speakers and practical cases for solving top business issues.
"Pharma Provocateur" & Chief Executive at Impatient Health
International Sales Force Effectiveness Manager at Egis Pharmaceuticals
Head of Market Audits, Proxima Research International
Country Manager Ukraine & Eurasia Cluster at AstraZeneca
Franchise Regional Head Primary Care, Asia-Caucasus Cluster, Takeda
National Sales Manager at Johnson&Johnson CH Ukraine
Chairman at SFE-2021, CCO at Proxima Research International
Director Sales Strategy Emerging Markets at Abbott EPD
Member of The Management Board at JSC Olainfarm
Business Support Manager at Abbott Laboratories Mexico
Head of Axioma DB, Proxima Reserach International
Head of «PROMOTEST» & «RXTEST» projects, Proxima Research International
Head of Digital & Process Excellence India & Emerging Markets, Dr. Reddy’s
Head of «CRM&BI» projects, Proxima Research International
HR Director, Acino in Ukraine, Moldova and CIS
Country Head at Proxima Research International Ukraine&Belarus
Associate Director Sales Force Effectiveness, Тeva
Head of Business Development, Gedeon Richter Russia
Head of Sales Department, Viseven
Head of Commercial Execution and Digital, Novartis Russia
General manager at Stada Ukraine
Head of Commercial Excellence, Sandoz Russia
Head of Egis Representative Office in Republic of Kazakhstan
Country Manager Ukraine at Zentiva
135
Sales Force Managers
117
General Managers of pharmaceutical companies
85
Effectiveness and Development department managers
52
Representatives of research, consulting and service companies
76
Heads of the commercial department
46
HR - managers
84
Marketing managers
95
Other pharmaceutical market experts
99 EUR
Online/offline
Video materials
Presentation materials
The price is without VAT
