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SALES FORCE

EFFECTIVENESS

has been the leading specialized event for the pharmaceutical business for many years.

We are pleased to invite you to the SALES FORCE EFFECTIVENESS conference, which will be held on April 27, 2023. This is an annual international conference for leaders of the pharmaceutical industry.
The conference will be attended by pharmaceutical market experts from all over the world. This year, the main topic will be a discussion of current realities and the best global cases of sales management and evaluation of their effectiveness, presentations of brands that conquer global and regional markets, cases of successful overcoming challenges in turbulent conditions, and discussion of global trends in the pharmaceutical market, etc.
The event will be offline and online.
We are preparing an interesting conference program for you.
Ticket sales will start soon.
In the meantime, save this date - April 27, 2023 in your calendar. We will definitely keep you updated with all the news.

Who needs to visit

SALES FORCE

EFFECTIVENESS?

#1

Sales Force Managers

#2

Heads of Commercial Department

#3

Effectiveness And Development Department Managers

#4

General Managers of Pharmaceutical Companies

#5

HR Managers

#6

Marketing Managers

reasons to participate in the conference

01
Up-to-date information about the pharmaceutical market

We combine excellent pharmaceutical market analysis with practical experience in improving the sales force effectiveness and marketing from international industry experts

02
Networking

We unite together hundreds of pharmaceutical executives, sales, commerce, marketing, digital technology, and analysts around the world who are open to new knowledge and networking

03
Investment return ideas

We invite speakers who are experts in their fields and can provide practical information on how to increase ROI, shorten sales cycles and accelerate time to market

Ticket booking for

SALES FORCE EFFECTIVENESS

Offline/Online

390 €

ua Ukraine

Kyiv, str. Parkova Doroha 16a,

"Parkovy" Convention and Exhibition Center, 3 floor, PARK HALL EVENT SPACE hall

Online

390 €

uz Uzbekistan
kz Kazakhstan
eu Europe

Program of the event

SALES FORCE

EFFECTIVENESS

Global trends in the promotion of pharmaceutical brands

Moderator: Sergey Baranov Global Market Access Director Proxima Research International

Registration/Welcome coffee
09:30-10:00 (GMT +3)

Registration/Welcome coffee

10:00-10:05 (GMT +3)

Introduction

10:05-10:35 (GMT +3)

Adversity makes us stronger: why commercial pharma is hurting, but will rise up in the coming years

Paul Simms

Chief Executive at Impatient Health

Paul Simms
10:35-11:00 (GMT +3)

Commercial efficiency through European eyes

Evgeniy Kunda

CEO Proxima Research International

Evgeniy Kunda

Practical cases of high sales and promotion efficiency. From global to local

Moderator: Sergey Baranov Global Market Access Director Proxima Research International

11:00-11:30 (GMT +3)

Achieving Sales Force Excellence through Improved Customer Engagement and Cross-Functional Collaboration

Fredrik Holmboe

Senior Digital & Inbound Strategist Founder at Dualia AB

Fredrik Holmboe
11:30-12:00

A Global approach to sales motivation: How to succeed in different countries and business cultures

Tomasz Kuźnicki

Country Head Medical Data Management Poland

Tomasz Kuźnicki
12:00-12:30 (GMT +3)

From pure face-to-face to omnichannel customer engagement through crossing tools and trainings

Domenico Zilioli

Head of Global Sales & Customer Engagement at Acino

Domenico Zilioli
12:30-12:55 (GMT +3)

Top skills of a modern key account manager

Krzysztof Pytel

Category Management & Pricing Consultant Certified SET Business Coach and RMP (Reiss Motivation Profile) methodology. Author of books to increase sales profitability and improve sales effectiveness

Krzysztof Pytel
Lunch
12:55-13:55 (GMT +3)

Lunch

Modern tools for efficient company operations

Moderator: Viktoriya Spivak Commercial Head of Region (CIS & AAME) PRI & MDM

13:55-14:20 (GMT +3)

Transforming SFE tools for your company daily business operations

Vadym Yancharuk

Product director TECHNOLOGY, Proxima Research International

Vadym Yancharuk
14:20-14:45 (GMT +3)

Rebuild Your Business. Chapter 2

Andrii Metelskiy

Director JSC Olainfarm Ukraine

Andrii Metelskiy
14:45-15:15 (GMT +3)

"Rep PANAS" – works instead of you

Tetiana Zholudenko

СЕO Medical Data Management

Tetiana Zholudenko
15:45-16:00 (GMT +3)

Modern promotional mix: Instead, Together or Despite

Alexander Kharchenko

Marketing and Field Force Manager, Glenmark Ukraine LLC

Alexander Kharchenko

Bohdan Rakytskyi

Business Excellence Manager "Servier Ukraine"

Bohdan Rakytskyi

Andrii Yavorskyi

Head of External Service of "Ever Neuro Pharma"

Andrii Yavorskyi

Tatiana Zholudenko

CEO of Medical Data Management

Tatiana Zholudenko

Anatoliy Kornutyak

General practitioner/pediatrician/ultrasound specialist, Founder and owner of Doctor24 clinic in Irpin

Anatoliy Kornutyak
16:00-16:20 (GMT +3)

Opportunities to enter Latin America (Market Environment, Regulatory, Pricing, Access)

Rubens Paulella

Managing Partner of Desire2Help (Consulting Company - Brazil), with major clients such as SciGen/Bioton, Kybora, A&M Healthcare, among others.

Rubens Paulella

Ernesto Neumann

Owner of "Ideias e Ideais" (Consulting Company - LATAM). External Board Director

Ernesto Neumann

Talent management and appropriate motivation to become a dream team

Moderator: Viktoriya Spivak Commercial Head of Region (CIS & AAME) PRI & MDM

16:20-16:50 (GMT +3)

Trends in the Ukrainian labor market - results of 2022 and plans for 2023

Daryna Kravchuk

Leading expert, People Advisory Services, EY Ukraine

Daryna Kravchuk

Sofia Grishchenko

Leading expert, People Advisory Services, EY Ukraine

Sofia Grishchenko
16:50-17:20 (GMT +3)

Global trends and trends in the labor market. The impact of the war in Ukraine on labor migration

Myroslava Trandash

Founder & Managing Partner at MIRA-top recruiting

Myroslava Trandash
Cocktail
17:20-19:10 (GMT +3)

Cocktail

Speakers

of the event

Paul Simms
Paul Simms

Chief Executive at Impatient Health

Evgeniy Kunda
Evgeniy Kunda

CEO Proxima Research International

Fredrik Holmboe
Fredrik Holmboe

Senior Digital & Inbound Strategist Founder at Dualia AB

How was the conference

SALES FORCE

EFFECTIVENESS 2022?

Conference

organizers

Conference

partners

Ticket booking for

SALES FORCE EFFECTIVENESS

Offline/Online

390 €

ua Ukraine

Kyiv, str. Parkova Doroha 16a,

"Parkovy" Convention and Exhibition Center, 3 floor, PARK HALL EVENT SPACE hall

Online

390 €

uz Uzbekistan
kz Kazakhstan
eu Europe