SALES FORCE EFFECTIVENESS
has been the leading
specialized event for the
pharmaceutical business
for many years.
During the conference, pharmaceutical
market professionals from all over the world discuss
modern realities and best practices for managing
sales teams, options for evaluating their effectiveness,
unique cases of successful brand promotion considering
global trends and regional market specifics,
as well as many other insights, about which
others are in no hurry to speak openly!

Session 1

Zoom in &
zoom out on
Ukrainian pharma

Session 2

Promomix-22: play by
the new rules

Session 3

If have to choose -
skills or
technology…

Audiences

3 reasons to participate in
SALES FORCE EFECTIVENESS

Sales Force
Managers

Heads of Commercial
Department

Effectiveness And Development
Department Managers

General Managers
of Pharmaceutical Companies

HR Managers

Marketing Managers

Up-to-date information about the pharmaceutical market
We combine excellent pharmaceutical market analysis with practical experience in
mproving the sales force effectiveness and marketing from international industry experts
Networking
We unite together hundreds of pharmaceutical executives, sales, commerce,
marketing, digital technology, and analysts around the world who are open to
new knowledge and networking
Investment return ideas
We invite speakers who are experts in their fields and can provide
practical information on how to increase ROI, shorten sales cycles
and accelerate time to market

Offline + Online

260 €

Ukraine
Venue Kyiv, 4 Hospitalna street, Premier Hotel Rus
10% discount for registration from 3 people
The price is indicated excluding taxes, at the current Euro exchange rate on the date
of invoicing

Online

260 €

Uzbekistan
Kazakhstan
Europe
10% discount for registration from 3 people
The price is indicated excluding taxes, at the current Euro exchange rate on the date
of invoicing
10% of the registration fee will be transferred to the Okhmatdyt Children's Hospital

The program of the event

June 30, 2022
10:00 – 12:10 (GMT +3)
Zoom in & zoom out on Ukrainian Pharma
10:05 – 10:25 (GMT +3)

Public-private partnership in the development of the pharmaceutical industry in the postwar realities

Oleksandr Komarida

First Deputy Minister
of Health of Ukraine

10:25 – 10:45 (GMT +3)

Dynamics of the pharmaceutical market in Ukraine at war time, forecast for 2023

Sergiy Ischenko

CPO Proxima Research
International

10:45 – 11:05 (GMT +3)

The impact of events in Ukraine on the healthcare system in Eastern Europe

Michal Pilkevich

IQVIA General Manager Ukraine,
Adriatic & Baltic

11:05 – 11:25 (GMT +3)

Invest or not invest – this is the question!

Paul Simms

Chief Executive at
Impatient Health

11:25 – 12:10 (GMT +3)

Panel discussion: «What is a best receipt of recovery for the industry?»

12:10 – 12:40 (GMT +3)

Break

12:40 – 14:50 (GMT +3)
Promomix-22: play by the new rules
12:40 – 13:00 (GMT +3)

Transformation of promo-mix as a Marker of change

Adelina Poltavska

PD Proxima Research
International

Elena Zubko

CCO Proxima Research
International

13:00 – 13:20 (GMT +3)

Pharmaceutical industry and medical community - effective cooperation for the benefit of the patient at war time

Valery Piont

Commercial director of
Viatris in Ukraine and the CIS

13:20 – 13:50 (GMT +3)

New requirements of a new time: doctors and patients

Valentina Prikhodko

Brand lead & Integrated Care
GenMed Central Europe MCO
Diabetes Marketing - Sanofi,
MD-PhD

Tatiana Zholudenko

СЕО MDM

13:50 – 14:10 (GMT +3)

New requirements of the new time: retail and trade-marketing

Yury Zhukorsky

Head of Customer
Service at Sanofi

14:10 – 14:50 (GMT +3)

Panel discussion: «How do Ukrainian pharmaceutical market players overcome the difficulties of the war?»

14:50 – 15:50 (GMT +3)

Lunch break

15:50 – 18:00 (GMT +3)
If have to choose - skills or technology…
15:50 – 16:10 (GMT +3)

Advanced technologies for effective communication

Grzegorz Ornowski

Global Account and Alliances
Director Proxima
Research International

16:10 – 16:20 (GMT +3)

Training today for tomorrow’s digital-age teams

Rajeev Nayak

CEO, Exponentium
Coaching & Consulting

16:20 – 16:40 (GMT +3)

Headcount management: proceed as usual or invented something new?

Andriy Anuchyn

Director of
«Pharma Staff» Agency

16:40 – 17:00 (GMT +3)

Agile performance evaluation while employees are moving across

Artem Matveev

Director of Sales and
Marketing, ALKALOID

17:00 – 17:20 (GMT +3)

Теmроrа mutantur et nos mutamur in illis / Times change and we change with them

Inna Sorochinskaya

Head of SFE&BI
Department Ukraine
and CIS

17:20 – 18:00 (GMT +3)

Panel discussion: «How have the approaches and tools of business management in general and personnel management been transformed?»

18:00 (GMT +3)

Buffet

Speakers

Oleksandr Komarida First Deputy Minister
of Health of Ukraine
Michal Pilkevich IQVIA General Manager Ukraine,
Adriatic & Baltic
Paul Simms Chief Executive at
Impatient Health
Andriy Anuchyn Director of
«Pharma Staff» Agency
Artem Matveev Director of Sales and
Marketing, ALKALOID
Rajeev Nayak CEO, Exponentium
Coaching & Consulting
Grzegorz Ornowski Global Account and Alliances
Director Proxima
Research International
Valentina Prikhodko Brand lead & Integrated Care
GenMed Central Europe MCO
Diabetes Marketing - Sanofi,
MD-PhD
Yury Zhukorsky Head of Customer
Service at Sanofi
Valery Piont Commercial director of
Viatris in Ukraine and the CIS
Evgeniy Gaidukov General Director of
AstraZeneca Ukraine,
Georgia, Moldova
Inna Sorochinskaya Head of SFE&BI
Department Ukraine
and CIS
Denis Golubchikov Country Manager Ukraine
Johnson & Johnson
Consumer Health
Elena Zubko CCO Proxima Research
International
Adelina Poltavska PD Proxima Research
International
Sergiy Ischenko CPO Proxima Research
International
Tatiana Zholudenko СЕО MDM
Georgy Viktorov CEO Abbott Ukraine
Yevhen Zaika Director of
ACINO Ukraine LLC
Dmytro Lurye EBA Health Care
Committee Manager
Yevgeniya Piddubna Chairman of Health Care
Committee SUP, Director of
Corporate Communications
“Farmak”
Rajeev Gupta General Director
of "Kusum Pharm"
Maryna Buchma Director of Public
R Relations Teva Ukraine,
Co-Chair of the
Health Chamber of the
American Chamber of
Commerce
Oleksandr Komarida First Deputy Minister
of Health of Ukraine
Michal Pilkevich IQVIA General Manager Ukraine,
Adriatic & Baltic
Paul Simms Chief Executive at
Impatient Health
Andriy Anuchyn Director of
«Pharma Staff» Agency
Artem Matveev Director of Sales and
Marketing, ALKALOID
Rajeev Nayak CEO, Exponentium
Coaching & Consulting
Grzegorz Ornowski Global Account and Alliances
Director Proxima
Research International
Valentina Prikhodko Brand lead & Integrated Care
GenMed Central Europe MCO
Diabetes Marketing - Sanofi,
MD-PhD
Yury Zhukorsky Head of Customer
Service at Sanofi
Valery Piont Commercial director of
Viatris in Ukraine and the CIS
Evgeniy Gaidukov General Director of
AstraZeneca Ukraine,
Georgia, Moldova
Inna Sorochinskaya Head of SFE&BI
Department Ukraine
and CIS
Denis Golubchikov Country Manager Ukraine
Johnson & Johnson
Consumer Health
Elena Zubko CCO Proxima Research
International
Adelina Poltavska PD Proxima Research
International
Sergiy Ischenko CPO Proxima Research
International
Tatiana Zholudenko СЕО MDM
Georgy Viktorov CEO Abbott Ukraine
Yevhen Zaika Director of
ACINO Ukraine LLC
Dmytro Lurye EBA Health Care
Committee Manager
Yevgeniya Piddubna Chairman of Health Care
Committee SUP, Director of
Corporate Communications
“Farmak”
Rajeev Gupta General Director
of "Kusum Pharm"
Maryna Buchma Director of Public
R Relations Teva Ukraine,
Co-Chair of the
Health Chamber of the
American Chamber of
Commerce

Venue

Kyiv, 4 Hospitalna street, Premier Hotel Rus

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